At-Tahur Limited has expanded its dairy product portfolio with the launch of Prema Gelato, a premium ice cream offering, as the company moves to diversify its product range and strengthen its presence in the consumer market.

In a material information disclosure to the Pakistan Stock Exchange (PSX), the company said Prema Gelato has been developed to offer a richer and smoother texture than conventional ice cream, targeting consumers seeking premium dairy products.

The launch represents another step in At-Tahur's strategy to broaden its product portfolio while reinforcing its focus on delivering high-quality offerings to consumers.

The company expects Prema Gelato to further strengthen its market presence and contribute positively to its future growth.